Touch Revolution designs and manufactures, in collaboration with the agency E3, a video interactive media for the campaign launch of the new MINI Paceman.
To launch the fledgling MINI Paceman, belonging to the category of crossover coupe, a unique design and great character, the customer chooses a project of interaction as a communication system. It is an integrated campaign involving professionals, and social targets. In this context, we are chosen Touch Revolution, a leader in the custom design of integrated technologies for the construction and installation of a video interactive media, to be placed in the outer side of the car the posting 3D, in Via Torino in Milan.
The product, working 24 hours 24, is intended to encourage passersby to buzz Paceman home, take a picture via webcam and post it on the Facebook page of MINI Italy. The need of the customer provided custom installation in 6 cm deep '. It was having to concentrate all of the technology in a small space.
So it designed, manufactured and installed the video interactive media at the base of the big size in Via Torino in Milan, which uses the following technology:
• monitor multitouch screen • High resolution IP camera with flash • physical control buttons
Touch Revolution has also made all the software operated entirely from the back end. The video and multimedia 'piloted by three real buttons, just like a true intercom, which rimandono three pages of the software. The touch screen and 'used to enter their personal data via the virtual keyboard. a camera and 'integrated to take pictures during the day and at night (24h on 24) and then, after moderation, to be published on facebook.
The activity, albeit of only 12 days, has been a great success both in terms of visibility that contacts acquired through the new communication media.