Touch Revolution, in collaboration with Sartoria, has developed the new double-faced totem for Nike. The totem has received two 40-inch LCD screens in vertical one that shows the outside of the shop (attached to glass) and a fully touchscreen inside so as to be able to communicate with customers through the store of Nike Rome terms.
This experiment was the first that made it possible to break down barriers between the world go outside and those inside the shop by creating curiosity and interaction.