Manitese, a Non-Governmental Organization that has been fighting for social, economic, and environmental justice worldwide for over fifty years, chose Touch Revolution as its technological partner to create a completely innovative experience in the heart of Milan.

Touch Revolution thus created a multimedia booth in the Darsena area, designing a digital entertainment path 4.0 that integrated several technologies.

An initial phase presents the organization’s reality (who Manitese is) through monitors equipped with proximity sensors and videos; a central phase continues with the installation of Augmented Reality, realized through VR, aimed at helping visitors understand what poverty and wealth mean through visual material combined with a real installation. Finally, a concluding phase ends with a sensory installation, where users find objects such as hats and shoes placed inside a garbage bin.

When these objects are lifted by the user, interactive videos play explaining the difference between the processing of these items by major brands (which exploit child labor) and that made with biodegradable materials produced naturally.

The result of all these installations, promoted by media including radio, increased the visibility of Manitese, attracting a large Milanese audience that appreciated and valued their work.